e-Patient Revolution

SYNOPSIS:

For the first time in history, more people are searching the Internet for health information than asking doctors. Digital health consumers, known as e-patients, are now empowered, equipped, engaged, educated and connected to others electronically.

PRODUCER'S COMMENTARY:

This two-minute HD webmercial was created to help build interest for the inaugural e-Patient Connections conference held in October of 2009 in Philadelphia. Working from a short treatment provided by the client, the program was initially story-boarded in PowerPoint. From there, the entire video was created in Avid Media Composer using a combination of stock photography and text effects created using AvidFX. The soundtrack was scored using SonicFire Pro.

Since debuting on YouTube, e-Patient Revolution has been viewed over 5,000 times and continues to be retweeted, embedded, and posted by bloggers around the world. It was so well received that it was also used as part of a video montage that opened day 1 of the conference.

Most recently, the video was recognized with Gold honors in the Webmercial category in the 2009 AVA Awards, an international awards competition sponsored and judged by the Association of Marketing and Communication Professionals (AMCP) that recognizes outstanding achievement in audio-visual programs.